Now the persona comes into play again. By knowing where your customer is active, you can now respond perfectly to these moments. The target group you focus on in this phase can best be describ as: People who are looking for information or are interest in a certain subject, but […]
Daily Archives: March 22, 2023
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For example, do you have an HR campaign? Then this number of contact moments will soon be higher. The involvement in such a goal is higher, so logically someone also nes several contact moments. What are the real benefits of the See, Think, Do, Care model? When you use this […]
The next step is to develop the customer journey for that persona. Investigate the customer’s journey during the purchasing process, this all helps to design the stages and therefore the instruments. In addition, you can set better goals in this way and KPIs can be better assess at a later […]
What the customer really nes at the right time? A difficult question, but luckily there is the See, Think, Do, Care model from Google that offers us help! Marketers often deal with a variety of different customers, all of whom have different nes. And how do you offer the right […]
SEO dos and don’ts While Google can help your business in many ways, the search engine can also be merciless when you try to abuse the platform. By reading carefully into Google’s preferences, you can quickly achieve results that will allow you to grow your business, but if you try […]
Therefore, refer to web pages within your website that provide additional information on the subject you are discussing on a particular page. In this way you not only help users further, you also ensure that search engines can properly map your website and index the right web page in the […]
If the text and information on your page does not match your target group, this is the point at which your audience will still drop out. Therefore, provide relevant and well-written information in a nice package. · Off page ranking factors There are also ways to influence the final position […]
On page ranking factors These ranking factors are bas on the information and technical specifications of your website. These include: · Keywords Of course you want your website or web page to be found on the keywords that are relevant to your business. Keyword research is therefore very important and […]
Where we can, we help clients improve their SEO strategy and its implementation. Yet SEO often remains an abstract concept for companies that are not involv in this on a daily basis. We are therefore happy to explain exactly what SEO is and what steps you can take to grow […]
Referral traffic Link building is not just about SEO. People are also central. When a well-known platform places a link to your website, there is a good chance that you will receive referral traffic to your website via that link. Readers of the large platform are encourag to also take […]
