Organic search engine. 20 Confirmed Causes optimization is a complex task. Google’s jamaica phone number list algorithm is modified approximately 500 times a year to improve user experience. Consequently, it applies SEO penalties to thousands of websites: some for practicing unauthorized techniques (black hat SEO) and others for actions that were considered acceptable but ceased to be so within 24 hours.
Keeping track of all these changes isn’t easy, but in this article, we’ve compiled the 20 reasons for SEO penalties confirmed so far.
If you still don’t fully understand how website optimization for Google works, we recommend reading our
SEO penalty for over-optimization
1) Cloaking
Cloaking consists of hiding part of the content from Google.
When the website detects a Googlebot visit, it displays a version optimized for email marketing indexing and ranking. This is not visible to users.
Many years ago, this technique was applied with. JavaScript to display different content. 20 Confirmed Causes an action that Google couldn’t interpret. It was also very common to redirect users to other content, long before the original website had loaded.
Currently, cloaking is completely useless. Search Console is able to show a preview of the website as it appears to users and Google.
Moral of the story : “ Am I treating users differently than Google? Then I’m doing something wrong .” (Matt Cutts, Google executive)
2) Keyword Stuffing (keyword over-optimization)
When it became known that search engines ranked results based on keyword density, websites with excessive repetition proliferated. This is one of the Black Hat SEO techniques most penalized by Google.
If we were to apply keyword. 20 Confirmed Causes stuffing to this article, we’d repeat the phrase ” SEO penalty ” in every usb directory sentence. Consequently, no one would take our content seriously.
The right thing to do is to use other synonyms like “obsolete SEO techniques,” “obsolete SEO techniques,” and even “SEO strategies that don’t work,” if we’re going to explain what an “SEO penalty” is.
Playing with semantics is the key to enriching our writing. Remember, we write for our target audience, not for Googlebot.
Moral of the story: In SEO, when something sounds weird, it’s usually wrong.
If you want to conduct effective keyword research and avoid Google penalties, we recommend reading our
3) Hide text
Another outdated SEO technique, very similar to keyword stuffing, involves hiding part of the content in the text field. The user can’t see it, but the algorithm crawls it perfectly.
How does it work? By using the same background color as the text to make it impossible to read; by overlaying an image to hide the keyword, by moving the keyword off the screen, or by reducing the text size to zero.
Google now understands styles and easily recognizes these types of deceptions.
Moral of the story: If you have to hide the keyword, your SEO won’t work.
